AfterPay, a part of Arvato Financial Solutions, is changing its name to Riverty from October 4th.
Riverty offers a whole host of flexible payment options that’ll add more freedom and flexibility to your webshop, while enabling consumers to live their best financial life.
Merchants
Grow and succeed with Riverty’s range of new products & services across the whole value chain.
Benefit from Riverty’s presence across multiple touchpoints, where consumers are to be found.
Consumers
Through transparency and simplicity, Riverty promises to create a more mindful approach to finances.
Shop with more confidence. You can tailor the payment solution you use to your life.
Join us as we become Riverty
Is your webshop ready for the future? Our Merchant Pack includes all the steps you need to take to be ready - from homepage to check-out.
The Riverty promise
Riverty is all about authenticity, trust and transparency. It’s why we’re giving clear and reassuring information to offer more peace of mind.
Riverty’s 4 guiding principles
01
Trust:
We give you and your customers ease of mind for all transactions.
02
Sustainability:
We provide financial management and support sustainable shopping at every step.
03
Inclusiveness:
We deliver security, flexibility, and simplicity to create truly transparent payment solutions.
04
Consciousness:
We help consumers make transactions that fit their needs with calm and confidence.
Here is our new logo:
Get ready for the change
Business – and the use of the existing AfterPay logo – will continue as usual up to the date of the change.
The Riverty brand will be introduced from October 4th onwards. It’s on this date that you should make the changes on your webshop. This includes changing the logo to a new co-branded logo.
Find all the details of the forthcoming change in our Merchant Pack.
Both the AfterPay brand and the Riverty brand will appear in your checkout so people can still identify their preferred BNPL provider. It looks like this:
This co-branded logo will be used for a limited period of time and cover the months before, during and after the peak season. We will transition to the pure Riverty logo and branding in all touchpoints in March 2023.
Find all the details of the forthcoming change in our Merchant Pack.
To ensure loyal consumers are able to easily find their way to their favorite Buy now, pay later brand, we tested what the optimal scenario would be when introducing the new logo.
The optimal scenario
We asked more than 2,000 shoppers their opinion on how best to present the co-branded logo and description.
The following scenario showed the optimal result from the test:
A remarkable 96% efficiency level
Without any previous brand introduction, this scenario achieved a score of 96% of the current situation (AfterPay logo + description “Pay Later”). This means only 4 in 100 people who intend to Pay Later / Pay with AfterPay would not immediately select this new co-branded option.
Find all the details of the forthcoming change in our Merchant Pack.
Your contractual partner will change from Arvato Finance B.V. to Riverty GmbH on October 4th.
Of course, all contractual rights and obligations will remain the same.
Find all the details of the forthcoming change in our Merchant Pack.
From mid-August until 4th October, we will start informing active and first-time users about how their favorite Buy now, pay later brand is evolving for the future.
Consumers everywhere will be informed via e-mail, MyAfterPay, the AfterPay app & other touchpoints, and a new website will reveal the brand story before the launch.
A major launch campaign
Once the brand is officially launched, there will be an extensive consumer-directed communication campaign to put Riverty on the map. We will be investing in brand recognition while explaining how Riverty is a trusted payment solution that contributes to easier shopping experiences.
Find all the details of the forthcoming change in our Merchant Pack.
The roll out and news of the new Riverty brand name will happen as follows;
Mid-August
we will begin to inform our new and active users about the changeover and how Riverty will be launched on October 4th.
Up to 3rd October
nothing visibly changes – you’ll continue to use the existing AfterPay logo on webshops, apps and elsewhere.
On 4th October
we’ll all switch to the new name: Riverty. In specific touchpoints we will keep a presence of the AfterPay brand.
From 4th October
to ensure that AfterPay’s active users come along for the ride and transfer their trust and allegiance to the new brand, the transition to Riverty will be a soft one.
Consumers will also encounter the new brand when they select Riverty at the checkout alongside AfterPay.
Find all the details of the forthcoming change in our Merchant Pack.
It all depends on your set-up situation. Take the test to quickly identify the changes required on your webshop.
Payment Service Provider
Thanks for taking the test.
As you have integrated AfterPay via one of the following partners*, you will have important changes to make like:
Homepage incl. footer logo & company name: update the company name to Riverty and update the logo on the footer by updating the URLs.
Your Terms & Conditions: update the company name to Riverty in your general T&Cs and Data Privacy Statement.
The general Terms and Conditions for the Riverty payment method apply. Ensure you are using the latest Riverty privacy policy.
Your data privacy policy: update the company name to Riverty.
A detailed overview and checklist of what you need to change is available in the Merchant Pack for Payment Service Provider users.
Note: your checkout will be automatically updated after clicking ‘update’ in your plugin environment. Please check on October 4th that all the changes have been made.
AfterPay will continue innovating up until the launch of Riverty, complementing our existing product range; Pay in 14 Days, Flex, Fix Installment, Campaign Invoice, Consolidated Invoice and Direct Debit.
Got questions about the change? You’ll find many of the answers here:
Latest
How do I know if my webshop is connected via a partner, plugin or direct integration?
Take the test above. Depending on your answers, you will be taken to the precise instructions as to what you need to change on your website.
How do I change things on the website?
In some cases, a good deal of the changes required will happen automatically, or after you’ve updated a plugin. However, where this is not an automatic process, you will have to make the changes via your Content Management System (CMS). Alternatively, you should ask the moderator of your webshop to update the necessary information.
How do I change things in the checkout?
In some cases, the changes will be made automatically, or after you’ve updated a plug-in. If this is not the case, you will need to make the changes via your Content Management System (CMS).
What happens if I don’t change the logo after 4 October?
It is possible you will confuse consumers who have been lead to expect a change from October 4th onwards.
Will products change? What about services and support?
From products to customer support, we are not making any cutbacks here, on the contrary. We want to create the next generation of financial products together with consumers, customers and partners. Holistic thinking, our people-centered approach and a belief in connected ecosystems are key cornerstones in achieving this. With Riverty, we are bringing our product lines and their strengths even closer together and will be operating under a single name from 4 October with the businesses that already meet the Riverty standard. We want to position ourselves with Riverty as a thought leader and innovation driver in the fintech world and make a positive contribution to sustainable business. That is our ambition.
About Riverty
What does the new name, ‘Riverty’ mean?
Our new name expresses the maturity and nature of our organization. We are dynamic, guiding and strong, while being human and real. The name evokes the seamless and organic flow of a river – combined with a natural sense of liberty. Just like we give our customers and consumers the freedom to follow their own path.
What are the main attributes of Riverty?
Trust: We give merchants and consumers ease of mind to make transactions. We innovate based on insights to create transparent overviews and simple digital solutions
Sustainability: Expand or services to stay ahead of the changing customer needs. Guiding people in their financial management and supporting sustainable shopping throughout the entire journey
Consciousness: We help people make transactions with calm and confidence fitting to their needs and capabilities. (i.e. entrepreneurs and low shopper segments.
Inclusiveness: Make shopping a positive experience by adding security, flexibility, and simplicity. With payment solutions that are truly transparent and driven by the needs of everyone.
What does staying close to your and customers’ needs mean?
Staying close to your and customers’ needs means encouraging and developing economic transactions that are fair, inclusive and sustainable.
How will Riverty communicate?
Our corporate Identity will stay secret for just a bit longer. But we can already tell you that as Riverty puts the human being at the center of everything we do, we will be taking a personalised and authentic approach to our communication. We want to support positive conversations with your customers, that focus on opportunities rather than risks.
What will change for consumers using AfterPay?
Our brand changes, but our service doesn’t. People will still be able to track their purchases and invoices via the AfterPay app and MyAfterPay.
What are your USPs?
Riverty offers BNPL and debt collection services, among others. The knowledge gained from each of these units enables a continuous improvement of the service for customers and consumers.
Riverty combines the company's years of experience with the advantages of a modern fintech. The agility and flexibility and the focus on the consumer, combined with the technological competence of a leading company that has always been committed to digitalization, make Riverty a "fintech with tradition".
About the transition to Riverty
When will Riverty be launched?
The official rollout of Riverty is planned for October 2022. All our channels will be updated and you as a merchant will be asked to update logos, links and other reference points to our new brand. We will accompany this with a widespread advertising, Social-media, marketing and PR campaign.
What will happen to AfterPay and other brands like Paigo, AQOUNT and other regional brands?
Our existing products and brands have a proven track record. Our new strategy will build on their respective strengths and continue their successes. We will update you on the future of specific brands in the near future.
When will the AfterPay brand be replaced with the Riverty brand?
The new brand will launch on October 4th. Before then, we will communicate the change to our existing user base to ensure a smooth transition from AfterPay to Riverty, in every market.
When will I hear more about the next steps of the transformation?
In the coming months we will publish more information about our transformation. Some details may change over time, but you can expect to have the full picture by October 2022.
When will I be provided with all necessary assets to change?
You will receive a migration package with all material needed until mid-August 2022, so you have enough time to adapt the systems and processes accordingly.
What is my role as a customer in this process?
We will keep you updated by our key account managers and through our social media channels. They will contact you in the coming months. Our clients and merchants are an important part of our transformation as we strive to stay close to you and your customers’ needs. This will involve even stronger collaboration with our partners to support people in their daily financial lives.
How will AfterPay communicate about Riverty to shoppers/consumers?
In the coming months, we will get in touch with the active user base to inform them about the change. Once the brand is launched, we will also launch a campaign to put Riverty on the map. By doing this we want to invest in the brand recognition of Riverty, supporting you in easy shopping experiences with a trusted payment solution.
What will Riverty do differently from Arvato Financial Solutions in the future?
Riverty is more than just a name change. Riverty puts people and their needs at the centre of all thinking and action - this is the core element of the new corporate strategy. We contribute to a society where financial transactions support fair, inclusive and sustainable growth. It is about creating value based on trust and experience as the key to success.
Riverty thus expresses a new corporate culture of a people-first approach. The fact that our focus is on people also explicitly includes the most important asset we have, our employees. Because it all starts with creating a culture that encourages and motivates our employees - both those who are already with us and those who are yet to join. They will also be motivated by the sustainable focus of our company.
Our innovation-driven teams and products are key to making it fair and easier for businesses and consumers to manage their finances. We therefore want to promote sustainable business to enable growth and prosperity for future generations.
Will products change? What about services and support?
From products to customer support, we are not making any cutbacks here, on the contrary. We want to create the next generation of financial products together with consumers, customers and partners. Holistic thinking, our people-centered approach and a belief in connected ecosystems are key cornerstones in achieving this. With Riverty, we are bringing our product lines and their strengths even closer together and will be operating under a single name from 4 October with the businesses that already meet the Riverty standard. We want to position ourselves with Riverty as a thought leader and innovation driver in the fintech world and make a positive contribution to sustainable business. That is our ambition.
What changes will apply for your customers?
From a technical point of view, initially things won't change significantly for our customers. The new company name is Riverty. Our transformation promises continuous innovations in the coming months, faster implementation and even more self-service.
Our customers and merchants are an important part of our transformation as we focus on staying close to them and their customers' needs. This includes working more closely with our partners to support people in their daily financial lives. Riverty will operate primarily in the B2B sector and builds on our existing relationships with clients/merchants. Our business model will remain the same, but we will approach it in a more personal way.
What will change for consumers?
Consumers get a better overview of Riverty's services, but above all of their personal financial situation. By bringing the individual entities together under Riverty, we create the greatest possible transparency and help consumers make the best of their financial lives – in the best possible simplest and effective way.
In some markets, brands or business units are still operating under their old names. What is the reason for this? Will there be a change of name at a later stage, and if so, when?
In fact, after 4 October there will still be units that will operate in the market under their previous name. Apart from our portfolio businesses, BFS Health Finance and BFS finance GmbH, which will continue to operate as independent companies in terms of business model, structures, product and technology development, this primarily concerns the collection companies in Austria, Switzerland, Denmark, Finland, Sweden, Norway and the United Kingdom.
"To help you live your best financial life" - this sentence contains a clear ambition to serve people. To support them also in times when things get difficult. A positive message that we fill with life through our products, our behaviour and our entire activities as a company. Our Buy now, pay later products and our accounting services already meet this aspiration. We make it easier for people to manage their finances, provide transparent overview and help our customers build lasting relationships with their end consumers. The switch to Riverty for these product areas in all markets will therefore take place on 4 October.
In receivables management, we enter into direct contact with consumers. The starting point is usually a rather difficult situation, usually when they cannot pay their debts. It is precisely at this point that we have to credibly fulfil our promise and offer people appropriate solutions. In order to really be able to live up to our own expectations in receivables management, we need a certain degree of maturity in our local debt collection products and the associated processes. This includes communication with consumers, self-service options in consumer portals and dealing with the individual needs of consumers. We have assessed the maturity of our debt collection units using a comprehensive set of criteria to determine which units already meet Riverty's standards and where there is still potential for optimization. Therefore, our debt collection companies in Germany and the Netherlands will start operating under the Riverty on 4 October. For the other debt collection countries we have worked out a detailed optimization plan. As soon as the necessary steps have been implemented, the units in Austria, Switzerland, Denmark, Finland, Sweden, Norway and the UK will also gradually be part of Riverty.
Is Paigo alongside Arvato Financial Solutions being replaced by Riverty? Why is the brand disappearing from the market after such a short period of time?
Riverty will combine forces within its own structures and unleash synergies. The new brand includes all services of Arvato Financial Solutions. This includes our accounting solutions and international debt collection, our German debt collection brand Paigo and our BNPL offering under the brand AfterPay.
About the business
Are you going to support our business as it is not focused on the relation between Riverty and consumer?
Riverty will first of all continue to work B2B. Arvato Financial Solutions wants to build on existing relationships with clients/merchants. It will not move itself between the client/merchant and the consumer. The human aspect is mainly in how we shape our activities: by designing ourselves around the needs of your consumers. Our business model stays the same, but will be approached in a more personal way.
How will Riverty benefit me as a merchant?
With united capabilities, Riverty will have more possibilities. We connect data from different services in the financial value chain to develop innovative products and services. A united brand also offers the opportunity for more reach. We will unite our communication efforts to become even more known and respected. This will in its turn increase the trust in your webshop.
Will the AfterPay offering change?
We will keep servicing you as we do today. The products and services we are known and loved for will still be part of our offering. Even though our brand is becoming more than BNPL, we will work with you at the size of your business. Within BNPL we will keep innovating like before to lead the market. With new products like ‘Split’ and new tools like the improved Merchant Dashboard.
